outdoor expressions / greencare
A logo update project for Outdoor Expressions grew into a long-term engagement in establishing Outdoor Expressions and GreenCare’s branding across multiple touchpoints. The identity and printed materials cross-promote the two companies, including a DIY postcard system that allows the client to customize the content in-house. Print materials are produced on various papers ranging from a textured stock with 20 percent postconsumer waste to a smooth, 100 percent post-consumer waste sheet. We extended the brand online with the web site and with Cultivating Ideas, an online newsletter. On the road, you may see a familiar fern on their truck fleet and uniforms. We recently extended the visual language of the logo to brand GreenCare’s annual color truck.
winner of five PIAG Awards, including best of category for corporate identity