outdoor expressions / greencare

A logo update project for Outdoor Expressions grew into a long-term engagement in establishing Outdoor Expressions and GreenCare’s branding across multiple touchpoints. The identity and printed materials cross-promote the two companies, including a DIY postcard system that allows the client to customize the content in-house. Print materials are produced on various papers ranging from a textured stock with 20 percent postconsumer waste to a smooth, 100 percent post-consumer waste sheet. We extended the brand online with the web site and with Cultivating Ideas, an online newsletter. On the road, you may see a familiar fern on their truck fleet and uniforms. We recently extended the visual language of the logo to brand GreenCare’s annual color truck.