an identity that travels light

james g. doherty

Jim Doherty knows a lot about animals. His zoological consultation business is built on more than 40 years developing exhibitions that nurture animals while entertaining and educating zoo visitors.

Our client spends the year between two locations, so we created an identity for him that doesn’t take up a lot of room. The business card set was printed with traditional offset printing on Green Seal certified paper with 30 percent postconsumer waste. Advances in digital printing allowed us to economically produce a matching labeling system that can turn any paper and envelope into a letterhead suite. Labels contain 100 percent postconsumer waste and are FSC certified.

2007 SEED AWARDS WINNER

FEATURED IN THE BIG BOOK OF GREEN DESIGN