big concept on a lean budget
apa, urban design and historic preservation division
We can act now to make better cities. This is the message the Urban Design and Preservation Division of the American Planning Association used to announce a grant program available to its members. Our challenge was to quickly capture the attention of an aesthetically conscious audience on a nonprofit budget. The type treatment and collage art convey how cities are built over time. Electronic and printed versions of the mailer were sent to a small, targeted audience.



