In honor of Earth Day, we like to share some of the resources that help us in our ongoing efforts to green our business and our lives.
GreenBiz.com has quickly become our favorite source of information on all things green in business. Citizen Studio partner Linda Doherty is now part of the newly formed GreenBiz Intelligence Panel. Panel members will support research to help make business more sustainable and profitable.
We’re becoming bombarded with “going green” messages. How do companies ensure their green efforts don’t fall flat? This helpful article by Joel Makower covers GreenOrder’s CRED strategy for green marketing.
This article by John Friedman covers six reasons why sustainability is here to stay. He sums up the benefits of sustainability for business, from cost savings to how social responsibility boosts your brand reputation. If you’re interested in receiving more articles on sustainability and business, visit Sustainable Life Media and subscribe to their newsletter.
Michael Harrison makes a great point that we believe is the key to making sustainable practices profitable: “First, you have to give the customer what he or she wants,” he said, “and that’s great boots.”
We followed up our recent trip to Boston for the Green Media Show with attending local sustainability conference. The GreenBusiness Works Expo 2008 was held at Cobb Galleria. The conference an interesting, diverse crowd of speaker/presenters, exhibitors, and attendees.
Thursday night we heard a great talk and visited afterwards with Brian Dougherty of Celery Design Collaborative. Brian’s been creating sustainable communications for ten years in Berkeley, California and is just finishing up a book called Green Graphic Design.
In a presentation sponsored by Offset Atlanta, we heard an inspiring talk by Derek Smith of Derek Smith & Associates. He spoke about how our choices in printing and paper affect the environment. This was a great reminder of why we do what we do at Citizen Studio, so we thought we’d remind you. It’s our responsibility to find the best medium to communicate with our client’s audience.