Earn your CRED

We’re becoming bombarded with “going green” messages. How do companies ensure their green efforts don’t fall flat? This helpful article by Joel Makower covers GreenOrder’s CRED strategy for green marketing. Studying the credibility, relevance, effective messaging, and differentiation of your strategy can help you make sure you’re on track.

Makower’s compelling book, Strategy for the Green Economy, covers CRED in more detail and is great read for those wanting to know more about effective green marketing.