In honor of Earth Day, we like to share some of the resources that help us in our ongoing efforts to green our business and our lives.
GreenBiz.com has quickly become our favorite source of information on all things green in business. Citizen Studio partner Linda Doherty is now part of the newly formed GreenBiz Intelligence Panel. Panel members will support research to help make business more sustainable and profitable.
Each year looks a little greener to us. In early 2004, Citizen Studio sent out canvas bags to our clients and friends to help alleviate the need for paper or plastic ones. We were thrilled to hear that people were actually using them for groceries, a trip to the mall, or other things that reduced disposable bag use. (One lucky bag actually made it to Cortona, Italy for the UGA summer program.)
We’re becoming bombarded with “going green” messages. How do companies ensure their green efforts don’t fall flat? This helpful article by Joel Makower covers GreenOrder’s CRED strategy for green marketing.
This article by John Friedman covers six reasons why sustainability is here to stay. He sums up the benefits of sustainability for business, from cost savings to how social responsibility boosts your brand reputation. If you’re interested in receiving more articles on sustainability and business, visit Sustainable Life Media and subscribe to their newsletter.
Michael Harrison makes a great point that we believe is the key to making sustainable practices profitable: “First, you have to give the customer what he or she wants,” he said, “and that’s great boots.”